GameShield enables innovative protection and licensing for the next evolution of game distribution

Yummy Interactive’s new Universal Digital Rights Management targets game publishers and Developers  

Vancouver, Canada – February 18, 2008. Yummy Interactive, a global leader in secure digital distribution technology for video games, is pleased to announce the launch of GameShield™, a copy protection and license-management software suite geared exclusively to game publishers and game developers.  

GameShield is a complete suite of product licensing, management and protection tools for an industry rapidly expanding into a complex array of retail and online business models. “No other Digital Rights Management software provides GameShield’s extreme range of powerful and flexible game-dedicated tools to protect what matters most to the game industry: their intellectual property,” says Nick Mellios, CEO of Yummy Interactive. “GameShield is all about monetizing game content - by protecting it from illegal use, without making it difficult or frustrating for purchasers to install and play.”  

GameShield’s protection features can be embedded into the game code itself, and/or wrapped around an existing product. Its innovative wrapper technology – IronWrap - wraps a mini, virtual operating system around a game program like a protective shield, without altering source code. GameShield also arms publishers and game developers with the ability to generate a single build for both their retail and online markets allowing for easy ongoing maintenance and deployment of updates, patches and expansion packs to end-users.  

“GameShield is addressing the needs of game companies to format their content for the evolving distribution channels now available to them. These include: full purchase downloads, DVD/CD, online rentals, try-before-you-buy, subscriptions, or episodic content,” explains Zack Wickes, CTO of Yummy Interactive. “And with IronWrap, developers can also choose from a selection of antihacking/cracking methodologies for anti-piracy protection. By supporting an array of protection mechanisms and distribution models we are providing the versatility in copy-protection necessary for the growing segmentation in the game marketplace.”  

GameShield includes a variety of application and server software to help manage the features available. GameShield’s New Project Wizard feature can be used to configure licensing, IronWrap and activation functionality. Set-up steps including: multiple language support, HTML User interfaces, debugging and fingerprinting functions and CheckPoint License Server, which automates online activations.  

GameShield is a specialized solution based on SoftwareShield, recognized by the Software and Information Industry Association as a finalist in last year’s Codie awards, for “Best Digital Rights Management Solution”.  

For more information on GameShield visit www.gameshield.com  

About Yummy Interactive, Inc.

Yummy Interactive Inc. is a leading global technology provider of software security and Value Added Service solutions. Yummy’s products include CONDUIT™, which enables a variety of game delivery services such as full purchase downloads, subscription and rental to Broadband Service Providers as well as GameShield, a comprehensive Digital Rights Management software suite for game studios. For more information on Yummy and its products, please visit www.yummy.net.