Yummy Interactive Launches Turnkey Games on Demand Service

Yummy Games Quick Launch provides online sellers with a white-label service which includes subscription and game store offers

Vancouver, BC, Canada – July 19, 2010 - Yummy Interactive, Inc. a veteran leader in online PC games distribution for over 10 years today introduced its turnkey game service, Yummy Games Quick Launch, which provides portal operators and online communities with a quick-to-market Games on Demand solution.

The Yummy Games Quick Launch system enables multiple business models packaged under one umbrella. Consumers can play their favorite games via subscription, full-purchase download and limited-time PC game rental. Quick Launch partners can choose from one of Yummy’s custom design themes for their website, and customize elements throughout the site. They will then be able to select their game inventory from Yummy’s licensed catalog of over 1,000 titles  and even supplement their library with their own proprietary or licensed game content. 

Yummy’s full spectrum of applications, back-office tools and digital distribution technology are all leveraged to engage customers in buying and playing games.

The Yummy Games platform includes:
• Yummy’s Progressive Streaming – this technology permits end users to begin playing a game before it has been fully downloaded. This buffering also reduces bandwidth usage, lowering overall hosting costs.
• Games Player – as both a a web-based and desktop application, users can access their service and download, launch and save games through the Player from their desktop or their favourite web browser.
• Games Website – the website includes a complete array of pages that highlight the product catalog, service features and support.  It includes all meta data on games, search tools, advertising and dynamic web services that will automate lists of games such as Top Played Games, New Releases, and Recommendations.
• Account Management – customers can establish user accounts which are fully managed, secured, and maintained and can be connected to outside databases.
• Automated Updates – content changes, game patches, application fixes are all managed automatically for users every time they log in. 
• Digital Rights Management – game executables are wrapped and protected with Yummy’s GameShield™ technology and data is encrypted alongside session-based authentication and IP detection for user account access.
• Cloud Computing – a selection of games can now be saved to the Cloud, so users can access their game saves remotely. 
• Real-time Reporting – revenue reports, statistics on player usage, network traffic, most played games, and network activity (session length, time of day, installs, playtime, geographic locations) are included.

The Quick-Launch system also manages hosting, delivery and e-commerce support as part of the overall white label package.

“With Quick Launch, Yummy offers online retailers and resellers an easy and cost-effective way to immediately engage in digital distribution,” says Nick Mellios, CEO of Yummy Interactive. “Our customers can participate in sales, rental or subscription of games online, and focus their sales efforts on engaging their audience, while our Quick Launch solution provides them the complete infrastructure for content delivery online.”

Yummy Games Quick Launch white-label solution can be viewed at www.yummygames.com.

About Yummy Interactive™, Inc.
Yummy Interactive, Inc. offers premium digital distribution solutions for video games that enable businesses to monetize and deliver content effectively to customers online. Yummy Interactive's partners include broadband service providers, publishers and online retailers worldwide, with deployed solutions throughout Europe, North America, Asia and the Middle East. Yummy's products and services support the industry's widest variety of revenue models and delivery options available in market. In addition to Yummy Games Quick Launch, Yummy Interactive offers GameShield™ a flexible and powerful licensing and protection software suite. Find out more at www.yummy.net.