Yummy Interactive's Shield Suite to Package Encore’s Software for Digital and Retail Sales

SoftwareShield and GameShield will provision licensing and copy protection for Encore’s PC products

Vancouver, British Columbia – January 25, 2011. Yummy Interactive, Inc., an industry leader in secure digital distribution of software applications and video games, proudly announces partnership with Encore, Inc., the leading retail publisher for personal productivity, home design, education and games for PC and Mac.  Encore has selected Yummy Interactive’s Shield Suite, a comprehensive Digital Rights Management solution, to manage the licensing and protect the assets of its PC products and game titles for digital and retail distribution.

"Encore was looking for a cost-effective, flexible protection and licensing system for its software applications that could be easily integrated into their existing digital and retail sales channels. Furthermore they wanted a DRM solution that would enhance user experience and trial-to-purchase conversions. Yummy’s GameShield™ and SoftwareShield™ products provide all the marketing and sales tools necessary to help businesses optimize trial downloads, while protecting their products," said Christopher Hennebery, Yummy Interactive’s VP of Digital Distribution.

"Our engineers and sales teams are very enthusiastic about the features and functionality SoftwareShield and GameShield will bring to our PC distribution business," said Cal Morrell, Encore’s president. "We were looking for the right partner for our PC platform products that would deliver us great value for money as well as personalized support."

SoftwareShield and GameShield are premiere protection and licensing software suites which support software applications and video games for PC and Mac platforms. The Shield suite offers a wide range of licensing and activation methods and powereful IronWrap protection to safeguard Intellectual Property.

About Yummy Interactive
Yummy Interactive™, Inc. offers premium digital distribution solutions for video games and software that enable businesses to monetize and deliver content effectively to customers online. Yummy's products and services support the industry's widest variety of revenue models and delivery options available. Yummy Interactive’s customers include broadband service providers, publishers and online retailers worldwide. Find out more about Yummy at www.yummy.net.

About Encore, Inc.
Based in Los Angeles, CA, Encore, Inc. is a wholly-owned subsidiary of Navarre Corporation and a leading retail software publisher.  The company publishes a complete range of personal productivity, utility, education and game titles.  Publishing brands include Punch! Software®, Hoyle®, Advantage™, Wheel of Fortune®,  Jeopardy! ®, The Print Shop®, PrintMaster® and Mavis Beacon Teaches Typing®. Many of these products and others are available at www.broderbund.com, www.encore.com, www.hoylegaming.com and www.bicyclecardgames.com.

About Navarre Corporation
Navarre Corporation is a leading distributor and publisher of computer software and a provider of third party logistics services.  The Company has its headquarters in Minneapolis, MN and operates its business with facilities throughout North America. Learn more at www.navarre.com.

All trademarks and copyrights contained herein are the property of their respective holders.

News