News

GAMESHIELD ENABLES INNOVATIVE PROTECTION AND LICENSING FOR NEXT EVOLUTION OF GAME DISTRIBUTION

Vancouver, Canada – February 18, 2008. Yummy Interactive, a global leader in secure digital distribution technology for video games, is pleased to announce the launch of GameShield™, a copy protection and license-management software suite geared exclusively to game publishers and game developers. GameShield is a complete suite of product licensing, management and protection tools for an industry rapidly expanding into a complex array of retail and online business models.
“No other Digital Rights Management software provides GameShield’s extreme range of powerful and flexible game-dedicated tools to protect what matters most to the game industry: their intellectual property,” says Nick Mellios, CEO of Yummy Interactive. “GameShield is all about monetizing game content - by protecting it from illegal use, without making it difficult or frustrating for purchasers to install and play.”
GameShield’s protection features can be embedded into the game code itself, and/or wrapped around an existing product. Its innovative wrapper technology – IronWrap - wraps a mini, virtual operating system around a game program like a protective shield, without altering source code. GameShield also arms publishers and game developers with the ability to generate a single build for both their retail and online markets allowing for easy ongoing maintenance and deployment of updates, patches and expansion packs to end-users.
“GameShield is addressing the needs of game companies to format their content for the evolving distribution channels now available to them. These include: full purchase downloads, DVD/CD, online rentals, try-before-you-buy, subscriptions, or episodic content,” explains Zack Wickes, CTO of Yummy Interactive. “And with IronWrap, developers can also choose from a selection of anti-hacking/cracking methodologies for anti-piracy protection. By supporting an array of protection mechanisms and distribution models we are providing the versatility in copy-protection necessary for the growing segmentation in the game marketplace.” GameShield includes a variety of application and server software to help manage the features available. GameShield’s New Project Wizard feature can be used to configure licensing, IronWrap and activation functionality. Set-up steps including: multiple language support, HTML User-interfaces, debugging and fingerprinting functions and CheckPoint License Server, which automates online activations.
GameShield is a specialized solution based on SoftwareShield, recognized by the Software and Information Industry Association as a finalist in last year’s Codie awards, for “Best Digital Rights Management Solution”.
For more information on GameShield visit www.gameshield.com

About Yummy Interactive, Inc. Yummy Interactive Inc. is a leading global technology provider of software security and Value Added Service solutions. Yummy’s products include CONDUIT™, which enables a variety of game delivery services such as full purchase downloads, subscription and rental to Broadband Service Providers as well as GameShield, a comprehensive Digital Rights Management software suite for game studios. For more information on Yummy and its products, please visit www.yummy.net www.yummy.net.

[Dec-7-2007] GameShield Beta Program now Open

GameShield officially launched its Beta Program today. GameShield is a new, powerful and flexible DRM and license management solution for video game developers and publishers. With unprecedented flexibility for seamless patching, micro-transactions, price protection and real-time licensing/activation control, GameShield compliments a wide variety of distribution business models.

Beta Participants will receive a full trial version of the software to try out. As part of the Beta Program, each registered and approved Beta participant will receive a Royalty Free Launch Window for their feedback and input. This means that for the release window of your project, GameShield will be completely free.

Register for the beta program now to try an advanced copy of the product. Or contact us for further details on GameShield today.