Product > Product Marketing Tools > GameShield's Marketing Support

Marketing Support

Communicate to your customers before, during, and after purchase with GameShield's marketing tools. By utilizing GameShield's HTML UI templates you can dynamically serve up messaging to your customers from within your downloaded product. GameShield provides easy-to-use and customizeable HTML UI templates that allow you to create messaging and prompts directed to end-users with all the functionality and features of a web page.

Promotional and purchasing messaging can be delivered on a one-time basis or on as ongoing communication with your customers. Special offers (such as coupons), DLC content (expansion packages, upgrades) or straightforward advertising can be presented to the user at the end of a game session or at pre-determined times. And as the prompts are delivered with HTML, standard web-analytics tools can be integrated and applied.

Customizable HTML UI

GameShield™ provides you the ability to customize your product's User Interface in order to convey the marketing messaging and user experience you want to your customers.

GameShield’s UI Designer provides an HTML-based User Interface that can be customized like any other HTML file. The UI can also accept Javascript to design the behavior that you want. You also have the option to customize your own DLLs to develop the advertising and messaging you want within your product's license.

GameShield’s UI can be used for multiple purposes. IronWrapped applications may display various User Interface elements before control is passed to the entry point of your host (protected application). These User Interface elements may display: simple splash screens, dynamically generated HTML reminder screens, error messages, input dialogs that require user input, etc. Optionally, you may want to insert advertising and rich media (such as Adobe Flash or video). You have the ability to:

Create a splash screen for applications
Provide a User Interface to input serial numbers
Provide in-game activations with auto-populated serial numbers
Display media/rich advertisements
Display information from a website
Supports localization/multiple languages (embed as many different languages as you wish)
Dynamically serve up price/special offers etc (DLC upsell messaging)
Display Flash or video
100% customizable with GameShield's COM component and IronWrap features

Read more on GameShield's UI Designer capababilities.

Dynamic License Models

Streamlined Activation and Purchase Process for Improved Sales Conversions

Provide in-game activation and purchase process within your HTML prompts. By utilizing GameShield's in-game activation you can streamline your purchase and activation process to improve your trial conversions and reduce customer support queries related to activation problems. Through embedding your payment pages and automatically activating serial numbers customers will experience frictionless ecommerce and get from their trial to newly purchased game seamlessly. Learn more.

in-game purchase screen

DLC Upsell

Support ongoing communications to your customers by communicating offers for downloadable content (DLC) through our HTML UI interface. Learn More.

Shareable Games (Viral Distribution) Model

Let your community of players share their purchased games with friends, and when the game is opened it can unlock whatever you want to share - a regular trial, an extended trial or something extra. In turn you can reward players like you would affiliates, providing them incentives, discounts and other items that are gifted back to them when their friends buy the game! Learn More.

100% Customizable

Dream up your own license model and fully-realize it using GameShield's DevKit.